Brand Design and Strategy
Fine Wine Series (FWS), the experiential brand known as the “Veuve Clicquot Classic” for Black Millennials wanted to pivot the brand during the height of the Covid-19 pandemic. Though a brand redesign, FWS’s goal was to establish itself as a luxe lifestyle brand serving Black Millennials, while staying true to its event-based roots.
“It comes with great appreciation to come across a gracious, patient, and open-minded brand designer like Latoya Burris! It was an absolute pleasure working with her and a very informative experience.”
– Djeneba Danioko, Fine Wine Series