Brand Identity Designer and Strategist

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Corcoran Means Home II

This Fall 2024, Corcoran launched the “Corcoran Means Home II” campaign to establish its brand as a real estate leader in new markets.

Challenge

Corcoran aimed to refresh its outdoor campaigns and infuse them with vibrant colors to stand out in a crowded advertising landscape while reinforcing its status as a real estate leader.

 Solution

By incorporating the Corcoran color bar—a key brand element representing our core markets—we created a striking visual connection. This approach reinforces our bold message: “Wherever you are on your real estate journey, we’re right there with you.”

Portfolio view

Client
The Corcoran Group

Sector
Real Estate

Discipline
Advertising

Project Team
Christina Chou
Latoya Burris
Matthew Phenix